How to Choose Roses for Every Occasion

Roses carry more meaning than almost any other flower, and two choices shape the message: the color and the number of stems. Here is how our florists match both to the moment, how to choose between a wrapped bouquet, a vase and a basket, and how to get roses delivered today.

What each rose color says

Color carries most of the meaning. Here is our quick guide:

• Red means romantic love and desire. It is the natural choice for an anniversary, Valentine’s Day or the first “I love you.” Browse our red roses, or start with the classic Dozen Red Roses bouquet, from $115.
• Pink says affection, admiration and gratitude, without the intensity of red. It suits birthdays, moms, close friends and a new romance. Our pink roses range from soft blush to brighter shades.
• White stands for calm, respect and new beginnings. It works for a new baby, a get-well wish or a sincere apology. See our white roses.
• Peach feels warm and sincere: thank you, friendship, “I’m glad we met.” It is a thoughtful pick for a first date or a colleague. Explore our peach roses, such as Golden Chestnut, from $140.

Two notes from our florists. For a first date, we usually skip red and save 50 or 100 roses for later, so the bouquet says “I’d like to know you” rather than “forever.” For him, peach or white tends to land better than pink or red.

Love a design but want it in another shade? Colors can be adjusted on request. Add it to the order note or call us.

How many roses to give: 12, 24, 50 or 100

If color is the message, the count is the volume. Pick the size that fits the moment and the room the flowers will live in.

• A dozen (12). The classic. Right for a birthday, a date night or a simple “thinking of you,” and it fits on a desk or a nightstand. Dozen Red Roses is the traditional version.
• Two dozen (24). Fuller and more generous, a favorite for anniversaries and milestone birthdays. Soft Blush (from $160) is part of our 24 and 50 rose collections.
• Fifty (50). A real statement for big milestones: a 50th birthday, a golden anniversary, a reunion after months apart. Loving Heart (from $285) gathers 50 garden roses in pink and white.
• One hundred (100). The grand gesture, for a moment meant to be remembered. Our 100 roses collection is made for it. Plan for space: this one needs a table of its own.

A quick match: roses for the moment

Short on time? Start here and adjust to taste.

• Anniversary: red, 24 stems, or 50 for a milestone year. More ideas in our anniversary flowers.
• “I love you” and Valentine’s Day: red, a dozen or more. See our romantic flowers.
• Birthday: pink or peach, a dozen or 24. Browse birthday flowers.
• First date: peach or soft pink, a dozen or two.
• Thank you: peach or pink.
• New baby or get well: white or pale pink.
• An apology: white.

Wrapped, in a vase or in a basket

Presentation changes how the gift is received, so think about where it is going.

• Wrapped bouquet. Hand-tied in our signature wrapping and handed over like a present. It feels personal and works best when the recipient has a vase at home. Not sure they do? Add one of our vases to the order.
• In a vase. Arrives arranged and ready to display, which makes it the easy choice for an office or a hotel room.
• In a basket. A flower basket arrives ready to set down, with no vase needed, and has a softer, garden feel.

Sending roses to a hotel? Add the guest’s full name as it appears on the reservation and their arrival date. We call the front desk ahead.

Getting roses delivered today

• Order by 12 PM Los Angeles time for same-day delivery. After noon, the earliest is the next day. Here is how our same-day flower delivery works.
• Pick a window: 11 AM–3 PM, 3–7 PM or 6–9 PM, seven days a week. The evening window is made for date night. Need it after 9 PM? There is no extra charge, just add it to the order note.
• Planning ahead? Order online 24/7 for any date. For next-day and later deliveries, morning delivery starts at 7 AM.
• Delivery fee by ZIP: free to 76 ZIP codes near our studios, $14 up to about 15 miles, $29 for long range. You will see the exact fee at checkout, and full details are on our delivery areas, fees and times page.
• Personal touches: the card note is free, and the “Send anonymously” checkbox at checkout keeps a surprise a surprise. We send you a photo of the bouquet before delivery by email or SMS.

One honest heads-up: prices are higher on Valentine’s Day and Mother’s Day because our suppliers raise theirs.

Keeping roses fresh

Roses usually look their best for 5–10 days. To get there, trim the stems at an angle every couple of days, change the water regularly, and keep the vase out of direct sunlight and away from ripening fruit.

Still deciding? Browse all our roses by color and count, or call us at (323) 800-8421. Tell us the moment and your budget, and our florists will build a bouquet around it.