About TheFlow

The story of TheFlow

A floral design studio born in Los Angeles in 2021. We buy our flowers at the Los Angeles Flower Market, design every bouquet by hand in four studios and deliver it in packaging people keep.

Anita Dudutite with a TheFlow arrangement of garden roses
TheFlow box with roses delivered to a front door
2021Founded in Los Angeles
4Studios across LA
4.9★399 reviews on Google
7Days a week, 6 AM – 11 PM

Our story

Flowers as dynamic as the city itself

TheFlow started in Los Angeles in 2021 with a simple idea: flowers should be as dynamic and creative as the city itself. Not the same dozen roses in cellophane, but bouquets that feel like they were made for one person, on one day.

Our founder, Anita Dudutite, trained at the California School of Floral Design and spent more than 8 years designing flowers for Los Angeles clients before TheFlow. TheFlow opened its first studio in Mar Vista on October 30, 2021. Today a small team of florists works in four studios, in Mar Vista, West Hollywood, Downtown LA and Beverly Hills, and sends same-day flower delivery across Los Angeles.

“A bouquet isn’t finished when it leaves our studio. It keeps opening, moving and changing in your hands. That’s the flow, and it’s what we design for.”Anita Dudutite, founder
More about Anita →
Anita Dudutite, founder and floral designer of TheFlow
Anita Dudutite · Founder & floral designer
  1. Before 2021

    Training & first clients

    Anita studies at the California School of Floral Design and designs flowers for Los Angeles clients for years.

  2. October 30, 2021

    TheFlow opens in Mar Vista

    Our first studio opens in Mar Vista. From day one: bouquets designed by hand, same-day delivery and signature packaging included free.

  3. Then

    West Hollywood, DTLA, Beverly Hills

    Studio by studio, TheFlow grows across the city, so every neighborhood has a florist close by.

  4. Today

    399 Google reviews

    An average of 4.9 out of 5 across our four studios, and a team that still checks every bouquet before it leaves.

Our brand

How our logo was born

The name comes from the way flowers move: stems that lean towards the light, petals that open a little more every hour. And from Los Angeles, a city that never stays still.

We wanted a mark as calm as a gallery sign: wide, clean capitals with plenty of air between the letters, and Los Angeles set small underneath, because this is where every bouquet is made.

  1. MoodboardLA architecture, gallery signage and the quiet luxury of a florist’s ribbon.
  2. SketchesDozens of pencil studies of letter width, spacing and that wide, round O.
  3. The wordmarkTHEFLOW in black, LOS ANGELES in soft grey. Nothing extra.
  4. The brand bookColours, fonts, the ribbon, the box: everything a bouquet touches.
Pencil sketches of the TheFlow wordmark, the final logo card, TheFlow ribbon and brand colours
Colourstap to copy
Type

Aa Marcellus — headings

Aa Tenor Sans — labels

Aa Lora — text

Ribbon

White ribbon, our THEFLOW logo in foil, loose tails.

Signature packaging

What comes with every bouquet

We think our packaging is the best in Los Angeles, and all of it is included, free, with every order.

White TheFlow Los Angeles transport box with pink tulips and white stock
TheFlow bouquet of pink tulips standing in a white aquabox, a disposable vase with water
TheFlow card with an embossed logo and a personal message, in a white envelope
White TheFlow ribbon with the THEFLOW logo in foil
Included free

From the market to your door

A day at TheFlow

We buy at the Los Angeles Flower Market, where everyone knows us, and your bouquet reaches you the same day.

Early morning

At the Los Angeles Flower Market

Our day starts downtown at the Los Angeles Flower Market. The growers and wholesalers there know us by name, and they know we only take the freshest stems: tight buds, firm heads and clean leaves.

Want the whole process? Read how a TheFlow bouquet is made.

The people behind your bouquet

Meet our florists

Every TheFlow bouquet is made by one of these hands. Tap a card to see each florist’s favourite flower, a tip and the bouquet they’d send.

  • Anita’s pick: Tenderness & Vase · $230.00
  • Anna’s pick: Murmur · $215.00
  • Olga’s pick: Birdsong · $205.00
  • Sofia’s pick: Tinker Bell & Vase · $250.00
  • Teresa’s pick: Pastel Cloud · $165.00
  • Jessica’s pick: Purple Mist · $145.00

More of our florists’ advice: how to make your flowers last longer.

In the city

Where you’ve seen us

Our West Hollywood studio is on N Gardner St, and we love being part of the neighborhood’s biggest days.

JuneWest Hollywood

WeHo Pride

One of the biggest Pride celebrations in Los Angeles, with the parade and street fair a short walk from our studio. TheFlow was there with flowers.

Oct 31Santa Monica Blvd

West Hollywood Halloween Carnaval

The famous Halloween street party on Santa Monica Boulevard. We joined the neighborhood for the night.

Our studios

Visit our locations near you

Fresh flowers, custom arrangements, and same-day delivery across Los Angeles.

West Hollywood

1040 N Gardner St, West Hollywood, CA 90046

(323) 800-4481

Mon–Sun 6 AM – 11 PM

DTLA

1001 S Olive St Ste 339, Los Angeles, CA 90015

(323) 800-8421

Mon–Sun 6 AM – 11 PM

Mar Vista

12632 Matteson Ave, Los Angeles, CA 90066

(323) 800-8421

Mon–Sun 6 AM – 11 PM

Beverly Hills

9629 Brighton Way #202, Beverly Hills, CA 90210

(323) 800-8421

Mon–Sun 6 AM – 11 PM

View all locations

Questions

About TheFlow: FAQ

Who founded TheFlow?

TheFlow was founded in Los Angeles by Anita Dudutite, a floral designer trained at the California School of Floral Design with more than 8 years of experience designing flowers for Los Angeles clients. Our first studio opened in Mar Vista on October 30, 2021.

Where do your flowers come from?

Our florists buy flowers early in the morning at the Los Angeles Flower Market downtown, where the growers and wholesalers know us, and choose only the freshest stems.

Is the packaging included in the price?

Yes. Every bouquet comes in our transport box with an aquabox (a disposable vase with water), a TheFlow ribbon and a custom envelope with your card, all free.

Who makes my bouquet?

One of our florists designs it by hand for your order in one of our four studios: West Hollywood, Downtown LA, Mar Vista or Beverly Hills. Your bouquet is delivered as pictured.

How fast can you deliver?

Order by 12 PM for same-day delivery. Choose a delivery window at checkout: 11 AM – 3 PM, 3 PM – 7 PM or 6 PM – 9 PM.

What do customers say about TheFlow?

Our four studios have 399 reviews on Google with an average rating of 4.9 out of 5.

Send someone a TheFlow bouquet

Designed by hand today, delivered today if you order by 12 PM.